Sustainability & Materials

We believe responsibility is a practice, not a label. At HÜNA that means making fewer pieces, choosing better materials where we can, and being honest when a fabric isn’t perfectly “sustainable.”

Our approach

• Small batches, less waste. We produce limited runs—often one or two per size—to avoid overproduction.

• Built to last. Clean construction, strong seams, and timeless shapes so you wear each piece longer.

• Transparency over perfection. We always list the exact fabric composition, and whenever possible we explain why we chose it.

• Continuous improvement. When a lower-impact option meets our standards, we’ll move to it.

Materials we use (and why)

Natural fibres

• Linen (flax): breathable, strong, softens over time. Care: cold gentle wash, line dry, steam.

• Cotton (including denim): durable and versatile. We avoid heavy distressing/washdowns.

Regenerated & plant-based cellulosics

• Viscose / Rayon / Lyocell (TENCEL™): drape and softness for fluid silhouettes. We prioritise reputable suppliers when possible.

Synthetics & blends

• Polyester / Recycled Polyester, Nylon, Elastane: used for structure, durability, colour-fastness, and fit recovery (e.g., linings, taffeta, technical finishes, stretch blends).

  • Why we use them: some designs need crisp volume, wrinkle resistance, or stretch that natural fibres alone can’t provide.

  • How we mitigate: choose better mills where possible, keep percentages purposeful, and design for long wear to offset impact.

Linings & trims

• Acetate / Viscose linings: comfort and breathability inside structured garments.

• Minimal hardware & plastic: we keep trims simple and durable; no unnecessary extras.

You’ll always find exact composition and weight on product pages, and care notes sewn inside each garment.

How we make

• Pattern & cutting: tight markers to reduce off-cuts; reuse off-cuts for sampling/tests where possible.

• Quality control: every piece is checked one-by-one before shipping.

• Packaging: recyclable mailers, minimal plastic, and lean inserts—please reuse or recycle.

Care to reduce impact

Most impact happens during wear and care. Small habits help all fibres—natural or synthetic—last longer.

• Wash less; air between wears.

• Cold, gentle cycles with mild detergent; wash inside-out.

• Line dry in shade; avoid high heat.

• Steam to refresh; repair small issues early.
  (See our Fabric & Care page for detailed linen/denim guidance.)

What we won’t claim

• We don’t call a garment “sustainable” if the overall impact is mixed.

• Certifications vary by mill and batch; when we have proof, we’ll share it.

• Trend-driven churn isn’t our path—we design for repeat wear.

Our roadmap

• Increase use of recycled or lower-impact options that meet our quality bar.

• Expand fabric traceability with suppliers.

• Build simple repair & care guides to extend garment life.

Questions about a specific fabric? Reach us anytime via the Contact page.